What do annotations do on youtube

What Are YouTube Annotations? Speech Bubble — Speech bubble annotations, which appear, cartoon-like, at the top of each YouTube video, are useful for conveying unspoken information or the thoughts of the YouTuber. Like other annotations, speech bubbles can be linked directly to adjoining YouTube content.

Note — A basic way to add information or include a call-to-action CTA in YouTube videos, note annotations appear as basic black or white text over a colored background. The message, size, color, placement, and duration of the note can be changed, and notes are linkable to other YouTube videos and pages. Title options are limited, however, and many experienced YouTubers elect to create a custom title card using graphic design software. To learn more or opt-out, read our Cookie Policy.

YouTube today announced that it will be replacing its annotations engine with what it calls End Screen and Cards, which are existing, mobile-first tools that provide many of the same functions as annotations like linking to other videos and polling viewers. The change takes effect on May 2nd, and existing annotations will continue to show up when using the desktop browser version of YouTube.

End Screens and Cards work on mobile and desktop, giving you more bang for your buck. YouTube annotations have felt increasingly outdated and out of place. The small text boxes were meant as a way to let creators link to other videos, write in little jokes, and add ancillary information to a video much like a hyperlink or footnote of sorts. But over the years, annotation use has drastically fallen off, by 70 percent Salem says.

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