What is the significance of the description meta tag

Although some tags might not have a direct impact on rankings, they do impact how your site appears within the digital ecosystem. Additionally, they could be a factor in many non-traditional search results, like Knowledge Graph, Google image search, voice, and more. No brand should neglect them when developing content.

Meta tags are pieces of information you use to tell the search engines and those viewing your site more about your page and the information it contains. Meta tags include:. Meta tags have varying levels of importance for brands based upon the type of content being produced and how you want the material indexed.

Given that meta tags are pieces of code, it is generally recommended that you do not include tags that you do not need but that any tags that are important for your goals should not be neglected. Title — The title tag is the title text that is shown in search engine listings. I know that this is not necessarily a meta tag, but it similarly functions like one.

This is where you put what your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words. Keywords — The meta keywords tag is where you put all of the keywords you use on your site. This is basically where you want the words which will take you to the top of the SERPs page to be. Your keywords are important — even if you take away all of the other words, the user should be able to know what your site is all about when they read your keywords.

The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related to the visible content. If the meta title helps the readers understand what the main subject of the paragraph is, the meta description helps the readers understand clearly what the content of the site is about. Like the title tag, meta description plays an extremely important role, not only for the Google index, meta description but also plays an essential role in making the user experiences.

This short paragraph offers a great opportunity for the webmaster to advertise the brand and quality of the site to the user.

If webmasters grasp the customer psychology and give them what they need precisely, they can reduce the cost of the advertising outdoor and the effect may be better. A good meta description and focus on the main topic will attract users to click on not only on search results page but also in social ads or other websites, help the website with more visits and visitors.

In addition, optimizing a good meta description helps build quality of content on the page for users as well as increase the click-through rate on the search results page. You can recognize all these characteristics in the meta description of each article.

And, this is the checklist that I have compiled fully. A well-written, compelling or provoking site description can stand out and motivate the user to click on a page, even if the page is not listed amongst the top few Google positions. The meta description is the first figurehead a web page can present for organic search results. It can have a decisive influence on click-through rate and traffic.

Since the CTR is obviously used by Google to assess the relevance of a webpage to the SERP, one could therefore regard the meta description as an indirect ranking factor. In early , Google abandoned the ad unit on the right side of the search results, so there is theoretically now more room to display the snippets of organic results. Since this change, the possible length of a meta description has become about characters.

Similar to a tweet, all important information regarding the targeted page has to fit in this limited space. The user should be made aware of what the page is about and encouraged to click.

If you want to optimize the content of your meta description to the mobile SERPs, you should limit the text to a maximum of characters. This will avoid the end of your description being lost. However, it can be observed again and again that Google varies how descriptions in the mobile SERPs are displayed.

Descriptions with more than characters are possible. At the same time, pictures can also be displayed in the snippets, which can cause a huge limitation of the character count. Important: If Google itself considers the existing meta description to be of little relevance to the search, it can happen that the search engine compiles its own description from existing offset pieces.