Why is mtn dew called mtn dew

To play up the intended use of the drink, they dubbed their drink, "Mountain Dew. Mountain Dew is now a subsidiary of PepsiCo, and last year the company decided to stir up nostalgia for the soda's origins with Mountain Dew's "DEWshine," a clear version of the citrus-flavored drink sweetened with cane sugar rather than corn syrup. The product incorporates an old-fashioned-looking label, and also brings back Mountain Dew's original mascot, Willy the Hillbilly, along with the memorable tagline, " It'll tickle yore innards.

Two were hospitalized, treated and released. In more recent years, the brand has pivoted to target the gaming and streaming space. These advertising efforts coincided with the release of popular video games in subsequent years, such as Halo 3 , World of Warcraft and Call of Duty, among others.

Last holiday season, Mountain Dew continued testing marketing on Twitch, the gamer-heavy streaming platform. In December, the company announced a partnership with pizza chain Papa Johns on the streaming service. The shop sells Mountain Dew beverages and merchandise to gamers and fans, allowing them to earn rewards on purchases. This cohort of young consumers is quickly becoming important for brands like Mountain Dew, making gaming platforms ideal spaces to advertise to them, e-commerce and marketing analyst Andrew Lipsman previously told Modern Retail.

So much so, that canned alcohol brands like White Claw and Miller Lite are making Twitch and gamers a bigger part of their marketing strategies. It'll tickle your innards" ad campaign, developed in , was dropped along with the hillbilly image. Several collectible promotional items are in the collection of the East Tennessee Historical Society, which exhibited them in In , the logo was updated to the current "Mtn Dew" styling.

The Mountain Dew in Talladega, Ala. Bernard Troncale. We all love living in The South, right? But just because you love something doesn't make it perfect. Let's face it. There are a lot of great things about living in the South, but there's also a lot of not-so-great things about living in the South, apparently.

That's what we determined after asking our readers on the It's a Southern Thing Facebook page to tell us what Southern experiences they think are overrated.

We got more than 13, replies, and all we have to say is don't shoot the messenger, y'all. Also, if you see something you love about life in the South on this list, don't take it personally. Different strokes for different folks, you know? However, we are all grateful that the alligators, water snakes and out-of-control swarms of mosquitoes and gnats mostly stay in those areas.

It has lost most all of its authenticity. It's a staple, but it took me years to like it and even now I sip it like a dessert. I have lived here for more than half my life. It's just overrated. It's deafening.

I've heard them over diesel engines and ambulance sirens. The things are absolutely overrated and absolutely do not work for the ambiance non-southern writers attempt. You can't rake them. You can't blow them away, and they never rot. Then there are those cones that fall off everywhere when the flower dies. Not worth the mess. It's hairy and slimy and no amount of cornmeal coating can make me forget that.

And coleslaw is not a sandwich topping. Give me a tomato-based sauce any day. They also decided to ditch the vowels in the name because extreme, duh. In , new flavors of Mountain Dew started hitting shelves. A Cherry flavor called Code Red was especially popular with soda drinkers. They called the blueish-green concoction Baja Blast and it was a big deal. Seriously, people were -- and continue to be -- obsessed with it. This little trip into flavortown showed Mtn Dew it has more reach than it thought and it decided to go for the bros.

The gamer bros, that is. How did they reel them in? Gamers are up gaming until all hours of the night, meaning they need energy. They could get that energy from coffee, but making coffee over and over again is tedious, and grabbing caffeine-packed Mtn Dew from the fridge is easy.